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NATION’S FASTEST-GROWING INDEPENDENT ENERGY DRINK, SOCKO ENERGY ANNOUNCES PARTNERSHIP WITH WORLD WRESTLING ENTERTAINMENT, INC.

Licensing and Promotional Partnership Between WWE® and Socko Energy Gives Way to New Products and Growth

Los Angeles (August 8, 2006) – Continuing the braContacts:

Shnd’s move toward gaining increased exposure throughout the U.S., Socko Energy today announced that it has formed a multi-year licensing and promotions partnership with World Wrestling Entertainment, Inc. (NYSE: WWE).

The deal will yield new products including a limited edition “RAW® Attitude Powered By Socko” as well as quarterly collectors’ edition promotional cans featuring WWE Pay-Per-View branded names including “SummerSlam® Energy Powered By Socko” and “Wrestlemania® Energy Powered By Socko,” among others. Each of the WWE promotional cans will be made available through Socko’s existing and expanding distribution network.

“When it comes to branding, no one does it better than WWE. We’re thrilled to partner with WWE as ‘RAW’ and ‘SMACKDOWN’ are two of the most popular and exciting entertainment brands today,” said Mike Jannicelli, vice president Bliss Beverage. “Not only will this deal harness the power we already have with consumers and take that excitement to the next level, but a partnership of this magnitude will position the company for future growth.”

Entertainment and marketing company Bischoff-Hervey Entertainment (BHE TV, LLC), responsible for branding Socko on a global level through non-traditional, entertainment-based marketing initiatives, approached WWE’s Florence Di Giorgio to develop a partnership between Socko and WWE.

“We look forward to this very exciting product launch and partnership with entertainment powerhouse WWE,” said Eric Bischoff, a 20 year veteran of the sports entertainment industry. “The demographics and buying power of the WWE audience, combined with their passion for the WWE’s RAW brand, make this one of the most exciting licensing opportunities we could bring to Socko.”

About World Wrestling Entertainment, Inc.

World Wrestling Entertainment, Inc. (NYSE: WWE) is an integrated media and entertainment company headquartered in Stamford, Conn., with offices in New York City, Los Angeles, Toronto and London.

About Bischoff- Hervey Entertainment

Bischoff-Hervey Entertainment (BHE TV, LLC) combines the diversified strengths of industry veterans Eric Bischoff and Jason Hervey. BHE specializes in content creation and production for various broadcast outlets, licensing and merchandising and innovative brand integration solutions.

About Socko Energy

Socko Energy is the flagship product of Bliss Beverage, a Scottsdale, AZ-based company that has developed an energy drink which appeals to a mass audience without succumbing to the latest “extreme” trends set forth by other energy drinks on the market today. The end result – Socko – is a vibrant, eye-catching energy drink filled with clean, refreshing, non-heavy, healthy ingredients with a smooth taste and electrifying color. Socko is currently available in 16 U.S. markets and quickly becoming the fastest-growing independent energy drinks in the country. To learn more about Socko Energy, visit www.sockoenergy.com.

SOCKO ENERGY PACKS A PUNCH IN ROCKY BALBOA 
Nation’s Fastest Growing Energy Drink Climbs Into The Ring With Rocky Balboa For His Final Fight

Los Angeles (December 20, 2006) – Continuing the brand’s move toward gaining increased exposure throughout the U.S., Socko Energy will be featured prominently throughout Rocky Balboa, the sixth and final film in the Rocky franchise, which hits theatres this week. Proving that life often imitates art, Socko’s exposure throughout the film will put the fastest growing independent energy drink in the same heavyweight class as its competitors.

Responsible for the company’s deal with MGM are Eric Bischoff and Jason Hervey, partners in Socko’s parent company, Bliss Beverage and co-founders of entertainment and marketing company Bischoff-Hervey Entertainment (BHE TV, LLC). For more than a year, Bischoff and partner Jason Hervey have sought out opportunities to brand Socko on a global level through non-traditional, entertainment-based marketing initiatives.

As part of the company’s agreement and relationship with MGM, Socko receives significant placement in the film, including:

• Socko Energy bright green logo receives more than 20 minutes of exposure in the final fight scene as the logo is prominently featured on the four corners of the ring’s mat.

• Rocky opponent Mason “The Line” Dixon’s corner men display the Socko Energy logo on each of their uniforms in the opening fight scene as well as the final fight scene between Rocky Balboa and Mason Dixon.

• Rocky’s son, Rocky Jr., and friends enjoy a Socko and Socko Slim in multiple bar scenes throughout the film.

“Socko is the Rocky of energy drinks,” said Mike Jannicelli, vice president Bliss Beverage. “This project sparked our interest because we saw a lot of parallels between our story and the underdog Rocky saga. As a small, independent beverage company, we’re constantly going up against the big guys, but with exposure like this, we now have an edge against our competitors.”

“We’re thrilled with the very prominent placement that Socko has throughout the film,” said Bischoff, a 20-year veteran of the sports entertainment industry. “To be part of the timeless, classic Rocky franchise and have the Socko footage live on in film history makes this one of the most exciting branded entertainment opportunities we could deliver.” Hervey added, “It was a true honor to work on this project and we are more than grateful for the significant exposure that Socko received.”

The announcement of Socko’s exposure in Rocky Balboa is just one of many branded entertainment and non-traditional marketing initiatives brought to Socko by BHE. Earlier this year, Socko Energy gained increased exposure throughout the U.S. for its partnership with Hulk Hogan to develop “Hogan Energy powered by Socko.” The energy drink made its television debut in May 2006 with a guest appearance on “The Tonight Show with Jay Leno,” while VH1’s reality show “Hogan Knows Best” has chronicled the drink’s development throughout the last year.

Most recently, Bischoff-Hervey Entertainment and Socko Energy formed a multi-year licensing and promotions partnership with World Wrestling Entertainment, Inc. The deal will yield new products including a limited edition “RAW® Attitude™ Powered By Socko” as well as quarterly collectors’ edition promotional cans featuring WWE pay-per-view branded names including “SummerSlam® Energy Powered By Socko” and “WrestleMania® Energy Powered By Socko,” among others.

About Bischoff- Hervey Entertainment

Bischoff-Hervey Entertainment (BHE TV, LLC) combines the diversified strengths of industry veterans Eric Bischoff and Jason Hervey. BHE specializes in content creation and production for various broadcast outlets, licensing and merchandising and innovative brand integration solutions. As equity partners in Bliss Beverage, parent company for Socko Energy, BHE TV has developed and created initiatives to leverage the strength of the brand into mass market distribution.

About Socko Energy

Socko Energy is the flagship product of Bliss Beverage, a Scottsdale, AZ-based company that has developed an energy drink which appeals to a mass audience without succumbing to the latest “extreme” trends set forth by other energy drinks on the market today. The end result – Socko – is a vibrant, eye-catching energy drink filled with clean, refreshing, non-heavy, healthy ingredients with a smooth taste and electrifying color. Socko is currently available in 16 U.S. markets as well as Mexico and Japan and is quickly becoming the fastest-growing independent energy drinks in the country. To learn more about Socko Energy, visit www.sockoenergy.com.

BAYWOOD INTERNATIONAL, INC. ENGAGES BISCHOFF-HERVEY ENTERTAINMENT FOR DIRECT TO CONSUMER CAMPAIGN

SCOTTSDALE, ARIZONA – April 19, 2007 – Baywood International, Inc. (OTBB: BYWD) (“Company”) announced today that it has engaged Bischoff-Hervey Entertainment (“BHE TV LLC”) to expand the distribution of the Company’s products into the direct response market, a form of marketing that is designed to generate immediate response directly from consumers for a product or products via television. The Company intends to launch such program through a separate, wholly-owned division that will have access to the Company’s existing base of over 370 products that are currently being sold through retailers.

In conjunction with the engagement, BHE will collaborate with the Company to:

• Identify which products are best suited for a direct response campaign;

• assign the best of breed writers/producers and develop the creative elements of the direct response format;

• develop and manage a budget for the production/test/distribution of initial campaign;

• create a media plan for a test;

• establish appropriate fulfillment

• create a web strategy to support additional retail traffic as a result of the direct response campaign;

• launch and manage a regional/national media rollout strategy based on test results;

• create continuity and up-sell program to maximize revenues; and

• evaluate and manage new product introduction campaigns.

“We look forward to working closely with Baywood and LifeTime in building a best-of-breed direct response television distribution platform. Baywood and Lifetime have a phenomenal line of high quality products and an impressive and experienced management team in the nutraceutical field,” said Eric Bischoff of BHE. “The market for wellness products has shown explosive growth over the last couple of years and is one of the consistent leaders in direct response business. We also look forward to other benefits of this strategy at the retail level where distribution and modular placement should be enhanced as corporate buyers recognize the “pull” that a direct response campaign creates at the retail level,” Bischoff added further.

ABOUT BHE:

Bischoff-Hervey Entertainment was formed in 2003 by Eric Bischoff and Jason Hervey who combined their collective experience in the entertainment industry both in front of the camera and as executive producers, with Bischoff as president of a division of Turner/Time Warner, and Hervey as a partner with Peter Guber in Mandalay Sports Entertainment. The BHE television division specializes in creating content and production for various broadcast outlets and has created and produced series and pilots for NBC, CMT, E!, and is currently in production on a new series for VH-1. The BHE consulting division specializes in creating non-traditional brand building and marketing opportunities for their clients by leveraging BHE’s extensive relationships in the industry, and experience in entertainment licensing and merchandising. BHE is headquarted in Santa Monica, California and is represented by the William Morris Agency in Beverly Hills California.

About Eric Bischoff:

Eric Bischoff began his career in syndication and sales for AWA in Minneapolis in 1987. In 1991 Mr. Bischoff moved to Turner Broadcasting and moved up the corporate ranks at Tuner Broadcasting, eventually becoming President in 1997 of Turner/Time Warner’s WCW division. During that time, he grew the divisions revenues from $24mm in sales, to more than $300 million with profits of more than $30 million and a leader in the industry world wide.

About Baywood:

Baywood International, Inc. (OTC BB: BYWD) is a nutraceutical company specializing in the development, marketing and distribution of its own proprietary brands under the names Baywood PURECHOICE®, Baywood SOLUTIONS® and Complete La Femme®. The Company’s products are distributed through independent and chain health food stores, pharmacies, grocery stores, and other direct-to-consumer channels both internationally and domestically. On April 9, 2007 the Company acquired, through a wholly-owned subsidiary, substantially all of the assets and related liabilities of Nutritional Specialties, Inc./dba LifeTime® or LifeTime® Vitamins (“LifeTime”). LifeTime is a nutraceutical company that was established in 1988 and specializes in the development, marketing and distribution of its own brands under the LifeTime® name. LifeTime’s brands currently consist of approximately 370 products that are sold directly to independent and chain health food stores, pharmacies, natural food stores, and other direct-to-consumer channels across the United States. In addition, LifeTime’s products are sold internationally through distributors in Canada, Croatia, Turkey, England, Dubai, Holland, Sweden, Portugal and certain parts of Asia. LifeTime had audited sales of $11,900,000 for its fiscal year ended August 31, 2006 and taxable income of $1,250,000. Unaudited sales for calendar 2006 were $12,000,000 and taxable income was $1,500,000. For more information, call (888) 350-0799, or for more information, visit www.bywd.com.

This press release may contain forward-looking statements, made in reliance upon Section 21D of the Exchange Act of 1934, which involve known and unknown risks, uncertainties or other factors that could cause actual results to differ materially from the results, performance, or expectations implied by these forward-looking statements. The Company’s expectations, among other things, are dependent upon general economic conditions, continued demand for its products, the availability of raw materials, retention of its key management and operating personnel, its ability to integrate the business of Lifetime, need for and availability of additional capital as well as other uncontrollable or unknown factors which are more fully disclosed in the Company's Form 10-KSBs and 10-QSBs on file with the United States Securities and Exchange Commission.

Bliss Beverage Strikes Nationwide Distribution Deal With Wal-Mart
Agreement With Nation's Largest Retailer Leads to Explosive Growth; Thousands of Wal-Mart Stores to Stock WWE(R)-Branded Socko Energy Drinks

LOS ANGELES, April 24 /PRNewswire/ -- Underscoring its reputation as the fastest-growing independent energy drink company in America, Bliss Beverage today announced a major agreement with the nation's largest retail chain, Wal-Mart, that will significantly increase distribution of Socko Energy beverages in the U.S. Beginning May 15, "WWE RAW® Attitude Powered by Socko" and "WWE Slammin' Citrus Powered by Socko" specially-designed four-packs will be available at nearly all Wal-Mart stores nationwide. This is the first of two major announcements from Bliss Beverage; the other is forthcoming.

The major rollout is supported by an integrated marketing campaign that will leverage Socko's and WWE's existing licensing and promotional partnership. WWE RAW® Attitude marketing initiatives include sponsorship of a WWE Pay-Per-View, online, print and broadcast advertising throughout WWE channels including WWE.com, and WWE Magazine and mobile components.

"This is truly a monumental experience for Socko," said Bliss Beverage co-founder Jordan Harwood. "For the first time, consumers everywhere will be able to experience our product." Partner Mike Jannicelli added, "Not only will this deal harness the power we already have with consumers and take that excitement to the next level, but a partnership of this magnitude certainly positions the company for future growth."

Before approaching Wal-Mart, Bliss Beverage founders Harwood and Jannicelli teamed up with entertainment and marketing company Bischoff-Hervey Entertainment (BHE TV, LLC), responsible for branding Socko on a global level through non-traditional, entertainment-based marketing initiatives including creating and executing the Wal-Mart strategy.

"This has been a very exciting project to work on," said BHE TV principal Eric Bischoff. "The Bliss Beverage team has done a great job laying the foundation for growth. When they came to us about a year ago and asked us to develop a mass market retail strategy for them, we knew that Wal-Mart was the right retail partner for Bliss Beverage. We have the right brands, a great product and the perfect retail partner, so we could not be more excited."

Bischoff's partner Jason Hervey adds, "When we partnered with Bliss, landing Wal-Mart was a major goal of ours. This agreement is a result of a very specific strategy that we are currently executing."

"WWE RAW® Attitude Powered by Socko" and "WWE Slammin' Citrus Powered by Socko" have been specifically designed to deliver an impact of energy fortified with Taurine, vitamins B12, B6 and Horny Goat Weed to help endurance while increasing mental awareness without unwanted carbohydrates.

About Wal-Mart

Wal-Mart Stores, Inc. (NYSE: WMT - News) operates Wal-Mart Stores, Supercenters, Neighborhood Markets and SAM'S CLUB locations in the United States. The company also operates in Argentina, Brazil, Canada, China, Costa Rica, El Salvador, Germany, Guatemala, Honduras, Japan, Mexico, Nicaragua, Puerto Rico and the United Kingdom. The company's securities are listed on the New York and NYSE Arca stock exchanges under the symbol WMT. More information about Wal-Mart can be found by visiting www.walmartfacts.com.

About World Wrestling Entertainment, Inc.

World Wrestling Entertainment, Inc. (NYSE: WWE - News) is an integrated media and entertainment company headquartered in Stamford, Conn., with offices in New York City, Los Angeles, Toronto and London.

About Bischoff-Hervey Entertainment

Bischoff-Hervey Entertainment was formed in 2003 by Eric Bischoff and Jason Hervey, who combined their collective experience in the entertainment industry both in front of the camera and as executive producers, with Bischoff as president of a division of Turner/Time Warner, and Hervey as a partner with Peter Guber in Mandalay Sports Entertainment. The BHE television division specializes in creating content and production for various broadcast outlets and has created and produced series and pilots for NBC, CMT, E!, and is currently in production on a new series for VH-1. The BHE consulting division specializes in innovative brand integration solutions and creating non-traditional brand building and marketing opportunities for their clients by leveraging BHE's extensive relationships in the industry, and experience in entertainment licensing and merchandising. BHE is headquartered in Santa Monica, California and is represented by the William Morris Agency in Beverly Hills, California.

About Socko Energy

Socko Energy is the flagship product of Bliss Beverage, a Scottsdale, AZ-based company that has developed an energy drink which appeals to a mass audience without succumbing to the latest "extreme" trends set forth by other energy drinks on the market today. The end result -- Socko -- is a vibrant, eye-catching energy drink filled with clean, refreshing, non-heavy, healthy ingredients with a smooth taste and electrifying color. Socko is quickly becoming the fastest-growing independent energy drinks in the country. To learn more about Socko Energy, visit www.sockoenergy.com.

LOS ANGELES: Shine International has been appointed to handle the distribution for formats created and produced by Bischoff Hervey Entertainment Television (BHE TV).

Read more: Shine Intl to Rep BHE TV Titles

Jason Hervey and Eric Bischoff's reality production company Bischoff Hervey Entertainment TV has signed an overall international distribution deal with Shine International, which will handle distribution for BHE TV’s formats. 

Read more: Bischoff Hervey In Distribution Deal With Shine International

TruTV heavy into development

Network greenlights eight while renewing five series

TruTV greenlit eight new series for development and renewed five others, including "Conspiracy Theory with Jesse Ventura," at its first dedicated upfront.

Read more: Bischoff-Hervey Entertainment in development with TruTV

Legendary Wrestler and Pop Culture Icon Returns To The Ring With Fast-Rising Wrestling Organization

NEW YORK, Oct. 27 /PRNewswire/ -- "Hulkamania" is back! The biggest name in professional wrestling history, Hulk Hogan, is joining Total Non-Stop Action Wrestling (TNA), the fastest rising wrestling organization in the world, and home to one of cable television's highest rated shows for young men, "TNA iMPACT!" The announcement was made today by TNA Wrestling in conjunction with Spike TV at a press conference held in New York City.

Read more: Hulk Hogan and Eric Bischoff Join TNA Wrestling

CMT GETS IN THE RING WITH HULK HOGAN TO ANNOUNCE “HULK HOGAN’S CELEBRITY CHAMPIONSHIP WRESTLING” 

New Eight Episode Series Premieres Fall 2008

NASHVILLE – May 2nd, 2008 - CMT teams-up with Hulk Hogan, Eric Bischoff (Former President of World Championship Wrestling) and producing partner Jason Hervey in a celebrity fueled reality wrestling competition slated to premiere this Fall. HULK HOGAN‘S CELEBRITY CHAMPIONSHIP WRESTLING will train ten adventurous celebrities who, through various exhilarating challenges and elimination matches, will compete for the title of “Celebrity All-Star Wrestling Champion.”

Read more: Bischoff Hervey Entertainment and Hulk Hogan team up with CMT